MEDIA INTERVIEW PREPARATION
- Development of Key Message Points
- Creation of Your Primary Overriding Communications Objective
- Delivering Your Message Despite the Questions Being Asked
- Keeping the Audience on Your Side
- Understanding the Journalists’ Perspective and Agenda
- Turning Negative Questions into Positive Answers
- Handling Loaded Questions and Ambushes
- Planning and Conducting Press Conferences
- Learning to Speak in Human Terms
- Maintaining Control
- What to Wear
CREATING A CORPORATE MEDIA CRISIS PLAN
- Creating Generic Communications Objectives
- Creating “Human Term” Based Discussion
Points
- Determining Your Crisis Team and Spokesperson
- Developing Step by Step Plan For a Public Image
Crisis
- Implementing the Plan
- Who to Call and When
- Questions that Must Not be Publicly Answered
Immediately
- How to Deflect Problematic Issues Without Appearing
Evasive
- Planning and Conducting Press Conferences
- Becoming the Trusted Source of Information
For more information
Contact: mrogers@ethosinstitute.com
Call: 1-800-644-1560
